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J&J does a quick about-face on $1B media account move
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- Publication:2015/9/15
Apparently you can go home again. Just a year after switching U.S. media buying partners, Johnson & Johnson ($JNJ) is taking its $1 billion media account back to J3, a J&J-dedicated unit inside Interpublic Group's UM, reports Advertising Age.More from FiercePharmaMarketing