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AZ's Bydureon tops doc-payments list with $22B
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- Publication：2015/7/9
When it comes to which brands spent the most on doctor payments, 2014 crowned a new king--and that's diabetes drug Bydureon. Maker AstraZeneca ($AZN) shelled out $22 million, helping the med eclipse Novo Nordisk's ($NVO)Victoza, one of last year's top spenders--and a head-to-head competitor. More from FiercePharmaMarketing