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Sanofi hopes to make a splash with new meningitis vax initiative
- Publisher：
- Publication：2014/5/15
According to a new survey, more than two-thirds of mothers have little to no knowledge of the CDC's recommendations for preventing meningococcal meningitis. And if you're a meningitis vaccine maker like Sanofi ($SNY), that's a troubling statistic. With meningitis jab sales down 25% last quarter, the company is launching a tour with 12-time Olympic medalist swimmer and mother Dara Torres, who will swim 24 laps with local teens and mothers in cities across the U.S. to highlight a disease that can claim a life in as little as 24 hours.
Read more: Sanofi hopes to make a splash with new meningitis vax initiative - FiercePharma http://www.fiercepharma.com/story/sanofi-hopes-make-splash-new-meningitis-vax-initiative/2014-05-13#ixzz31kLoyiVG
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Read more: Sanofi hopes to make a splash with new meningitis vax initiative - FiercePharma http://www.fiercepharma.com/story/sanofi-hopes-make-splash-new-meningitis-vax-initiative/2014-05-13#ixzz31kLoyiVG
Subscribe at FiercePharma